What clients say…
Copyright  2018 GoToMarket, Inc.

Peter West

PRESIDENT

Peter brings experience ranging from start-ups to international public companies, and understanding gained through progression from software engineer to sales rep, and product manager to marketing executive, for enterprise software and SaaS companies. As an industry analyst and consultant, Peter has earned a reputation as a results- oriented change agent, communicator, and trusted advisor. Peter has held senior executive positions at ASK Computer Systems, AMR Research, RiverOne and Accruent, and founded GoToMarket, Inc in 2000.
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“When Peter came on board, he helped us to simplify and clarify our message and to articulate
our differentiation. More broadly, he brought a wealth of strategic and operating experience
that was invaluable to our leadership team.”  CEO, early stage supply SaaS company
“We tasked Peter with defining a new corporate message that needed to be forward-looking yet
credible and relevant to multiple service lines, existing clients and our target audience. Peter
exceeded our expectations with his ability to quickly comprehend our business and then apply
his industry acuity to identify a corporate positioning that created immediate customer value
and disrupted our competition.”  Managing Partner, life sciences consulting company
“Peter is one of the finest marketing professionals in the software industry and certainly the best
I have had the privilege to work with. Peter is very knowledgeable, very well-connected in the
industry and a consummate professional. Above all else, Peter has an ability to reduce what
many would consider a complex challenge and/or solution and communicate it to the various
stakeholders in a clean, simple message.” Operating Partner, venture capital fund
“Peter's vision, creativity, and software industry knowledge are exceptional. He strategically led
the company's market-perception transformation from "point solution" to "enterprise solution"
and matured its profile within the analyst community.”  Chief Revenue Officer, SaaS company
“I have hired Peter as a consultant, an interim executive, and as a full-time member of my
leadership team. In each of these capacities, Peter not only performed his functional role, he also
became a trusted advisor on a broad range of strategic issues. He won the respect of all
departments and all levels of the company for his knowledge of his craft, his communication
abilities, and his quiet leadership style. For all these reasons, Peter will raise the performance of
any team he works with.”  CEO, SaaS platform company

Peter West

PRESIDENT

Peter brings experience ranging from start- ups to international public companies, and understanding gained through progression from software engineer to sales rep, and product manager to marketing executive, for enterprise software and SaaS companies. As an industry analyst and consultant, Peter has earned a reputation as a results-oriented change agent, communicator, and trusted advisor. Peter has held senior executive positions at ASK Computer Systems, AMR Research, RiverOne and Accruent, and founded GoToMarket, Inc in 2000.
What clients say…
Copyright  2018 GoToMarket, Inc.

“When Peter came on board, he helped us to simplify
and clarify our message and to articulate
our differentiation. More broadly, he brought a wealth
of strategic and operating experience
that was invaluable to our leadership team.”  CEO,
early stage supply SaaS company
“We tasked Peter with defining a new corporate
message that needed to be forward-looking yet
credible and relevant to multiple service lines, existing
clients and our target audience. Peter
exceeded our expectations with his ability to quickly
comprehend our business and then apply
his industry acuity to identify a corporate positioning
that created immediate customer value
and disrupted our competition.”  Managing Partner, life
sciences consulting company
“Peter is one of the finest marketing professionals in
the software industry and certainly the best
I have had the privilege to work with. Peter is very
knowledgeable, very well-connected in the
industry and a consummate professional. Above all
else, Peter has an ability to reduce what
many would consider a complex challenge and/or
solution and communicate it to the various
stakeholders in a clean, simple message.” Operating
Partner, venture capital fund
“Peter's vision, creativity, and software industry
knowledge are exceptional. He strategically led
the company's market-perception transformation from
"point solution" to "enterprise solution"
and matured its profile within the analyst
community.”  Chief Revenue Officer, SaaS company
“I have hired Peter as a consultant, an interim
executive, and as a full-time member of my
leadership team. In each of these capacities, Peter not
only performed his functional role, he also
became a trusted advisor on a broad range of strategic
issues. He won the respect of all
departments and all levels of the company for his
knowledge of his craft, his communication
abilities, and his quiet leadership style. For all these
reasons, Peter will raise the performance of
any team he works with.”  CEO, SaaS platform company