Copyright 2018 GoToMarket, Inc.
Evolving markets, expanding product portfolios
and the pursuit of acquisitions demand a new,
forward-looking company position.
We help you find that elusive formula that
combines compelling messaging with a position
that addresses both current and future market
segments.
Platform Companies
REFOCUSING FOR GROWTH
How we can help
Without a clear, differentiated position and
consistent messaging, your ability to acquire
customers and achieve predictable revenue
growth is compromised.
We help you align with a well-defined target
market so your team is focused, investments are
optimized, and challenges are clearly identified.
Early Stage Ventures
CLARITY AND FOCUS
A FRESH PERSPECTIVE
We bring fresh eyes, deep
experience, and knowledge gained
from working with many other
software, SaaS and technology
companies to complement your
team.
CLIENT PERCEPTIONS
Our engagements typically include
a client perception study. We
interview clients, prospects and
thought leaders to understand
market drivers, decision factors,
and perceptions of your company.
TELLING YOUR STORY
We create the tools you need to tell
your story. From elevator pitch to
messaging architecture, we
empower your team with the
deliverables they need to present
your company or script your
website.
INTERIM CMO
We can provide interim leadership
for your marketing team, and help
you to identify the ideal executive
to bring on board full-time.
Strategic
marketing,
positioning and
communications
for technology
companies
stand out from the crowd